7 Aug In her latest book, Columbia Business School professor Rita Gunther McGrath takes on the concept of sustainable competitive advantage. 4 Jun The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. book. Rita Gunther McGrath ยท Alex Gourlay. Below, Rita McGrath suggests that stability, not change, is the state that is most dangerous in dynamic competitive environments, and argues that the end of.

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And that leads us to the question how vulnerable you are and what one can do to mitigate that vulnerability. It doesn’t give much details nor is really concrete.

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Companies that can do this show a remarkable degree of both stability and dynamism. The Great Escape Angus Deaton.

Words such as “projection,” estimate,” and “target” should be banned and replaced with words such as “assumption,” “feedback,” and “checkpoints” or “milestones. Have i worked in some meaningful capacity employment, consulting, volunteering, partnering with at least five different organizations within the last two years. Exits are seen ejd intelligent, and failures as potential harbingers of useful insight.

Once the premise on which all strategies were built, this idea is increasingly irrelevant. Thanks for telling us about the problem. Synopsis The context of business has changed so rapidly over the past few decades that it may be time for a new lexicon.

Expert on growth strategy will not settle for partial explanations. The End of Competitive Advantage: Understanding the strategic framework this oof is very challenging and drawing inferences from success of a few companies misses the entire point. An important book – it talks about how strategy needs an essential change component.


While a small number of firms might have performed better than the market average, that doesn’t mean that their success wasn’t a happy accident. The core assumption here was that you could optimize your systems and processes around a set of sustainable advantages. It became the first non-US company to produce videotape.

The End of Competitive Advantage

Instead, organizations need to forge a new path to winning: John Spence rated it it was amazing Jan 10, If I lost my job today, am i well prepared and know immediately what i would do next. Rita McGrath desenvolve um argumento extremamente relevante para a atual realidade: In my opinion, Clayton Christensen’s and Scott Competutive books and articles are much more insightful about this subject matter.

Stability, not change, is the state that is most dangerous in highly dynamic competitive environments. Although Fuji came in at 9 percent and the average of the rest addvantage The book has all the usual prob Note: The model presented for managing change is trivial. Dec 14, Gene Babon rated it really liked it Shelves: You need to consider how comparable companies have performed over the same period, as it’s more likely that they simply rode up on the success advantaage the sector or geography that they’re in.

Workers with valuable, rare, or in-demand skills are likely to be rewarded comprtitive. Good companies can be trapped into aging advantages and be surprised when things change.

My favorite chapter is building an innovation proficiency where Rita McGrath shows how to develop a rubric to categorize a pipeline of innovative ideas.


It is hard to escape the feeling that this is an extended marketing blurb for consulting or ene executive ed program. She is a ned instructor, a sought-after speaker, and a consultant to senior leadership teams.

Be the first to ask a question about The End of Competitive Advantage. Overall, I found this to be a solid read that has found a permanent home on my bookshelves. If your current employer let you go, would it be relatively easy for you to find a similar role in another organization for equivalent compensation.

The second assumption was that once achieved, advantages are sustainable. I have attended a course or a training program within the last two years, either in person or virtually. The thd of once-storied organizations that are either gone or are no longer relevant is a long one.

The End of Competitive Advantage | The European Business Review

Dramatic changes in business have advantgae a major gap between traditional approaches to strategy and the way the real world works now. Oct 29, Rachel Confessions of a Book Geek rated it really liked it. Return to Book Page. These are two different strategies, responding to the exigencies of the two different arenas.

As innovation accelerates, says McGrath, companies must recognize that a market advantage is transient. Breakout Nations Ruchir Sharma.